Daela Cosmetic Tattoo Franchise

Premier, full-service, cosmetic tattoo studio

About the industry & our business

Permanent cosmetics has become a wildly popular niche industry! Statistics show that in the US alone, tattooing is a $1.3 billion industry annually – and growing.  

Clients can be anyone, or everyone! 

Whether it’s streamlining their morning routine, or enhancing their natural beauty – or it’s a different reason that brings clients to us — we have become the premier, full-service, cosmetic tattoo studio located in Portland, OR. Our award-winning, internationally-trained artists cater to clientele from all over the world. 

Since our debut in 2017, our 5-Star online reputation means that we are viewed as the #1 Cosmetic Tattoo Studio in all of the Pacific Northwest. Our clients can come from all walks of life and from many different places. From our neighbors in Portland to our clients who fly here from other continents, to some names you might recognize from the “big screen,” we treat a very loyal and dedicated group of people.  

We wanted a name to match our studio’s reputation for excellence. Meaning “light,” we chose Daela to celebrate the beauty and clarity we strive to bring to our clients. We love our clients, and we love our work. And the world has noticed!  

In our industry, what a client chooses for a “look” is important. But what’s even more important is who that client entrusts their treatment to. Our Daela Cosmetic Tattoo™ team includes very highly-trained technicians. But the word “technician” doesn’t do them justice. They are artists – the masters, in the industry, and they’ve traveled the world to be up to date on the latest trends, tools and techniques. 

We’re the choice for someone who wants the elite service. We are proud of the reputation we have worked so hard to earn. But we don’t rest on our laurels. Our outstanding team of professionals continually educate themselves, train otherstravel and train internationally to perfect their techniques — proudly offering the best results in the industry. Using top-of-the-line products and tools, we create highly realistic and natural results. 

Our clients come to us for Eyebrow Microblading, Velvet Lip Blush tattoo, Eyeliner tattoo, 3D Areola Restoration tattoo, Ombre brow tattoos,Paramedical Scar Camouflage tattoo, brow lamination, lash lift and tints and teeth whitening, among others.  

 We set the standard that others in our industry emulate. And as we begin to look for a few people to join our team as we expand through this boutique franchising opportunity, only the best will do. Could you be one of them?

Meet the Team

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portland microblading pdx cosmetic tattoo tattooer chloe brows eyebrows Daela Cosmetic Tattoo

Erica Johnson

Founder, Master Artist/Trainer

Erica Johnson has been involved in microblading since it first made its way into the United States. Erica spent five years as a very sought after and popular make-up artist in Portland, Oregon. After spending years working and training with some of the biggest names in the beauty industry, she become a full esthetician and fell in love with Microblading before anyone really knew what it was.

Even beauty industry professionals would see photos and say to her, “That has to be photoshopped!”  Erica traveled to New York to see firsthand for herself — and then to be trained by the most sought -after trainer in the world. It was in New York where it became clear that she possessed a natural talent. Couple her talent with an addiction to perfection and you have a rising star in the industry.

Soon afterwards, Erica opened her own business and found herself fully booked out as far as a year with people traveling from other continents to receive her level of perfection/art. She traveled internationally to seek out the industry’s best trainers and products. Her thirst for continuing education will never end.

As founder of Daela Cosmetic Tattoo, Erica finds joy in having surrounded herself with truly talented team members/artists. Erica’s insatiable desire to be on the cutting edge of semi-permanent cosmetic tattoo has brought Velvet Lip Tattooing, Ombre Brows, Eyeliner and ancillary complimentary services to the studio. Erica has also become in her own right a world-wide sought-after trainer who has helped many emerging artists begin their career in Microblading.

As Erica advanced in her career, it seemed the next natural progression was to open a full studio – which she did. After seeking investors and business partners Daela Cosmetic Tattoo was born in Portland, OR -with the artists and the clients in mind. The experience for both team members and clients must be comfortable, memorable and exciting on many levels. Now she and her executive team are ready to share it all with other like-minded entrepreneurs

Lina Anderson

Master Artist/Trainer and partner

Starting as a Business and Marketing major at WSU, Lina utilized her education to work in the public sector as a Community Relations Specialist. She managed community funding and worked as a project manager in building parks and trails for the Columbia Gorge Tourism Alliance, as well as for municipalities including Port, City of Camas, and Washougal. She additionally has been involved in several non-profit organizations including the local Community Chest, Janis Youth Program, and leading the Susan G. Komen Oregon and Washington Ambassador Board as their Chair. 

Lina was key a hire by Studio Meraki in 2018. Lina co-managed the studio and assisted Erica, Joe and Kim in the building and opening of their first location. She saw the size of the opportunity with Daela Cosmetic Tattoo as a specialized master artist and moved in that direction. While co-managing the studio, she also began traveling internationally to perfect her art. In 2019 Lina became a partner and co-owner. Her unusual drive and business acumen has been invaluable in the creation of the Studio’s policies and procedures.  

Lina is known internationally for her addiction to perfection as well as her mastery in Velvet Lip Blush Tattoos. Color, symmetry and youthfulness while keeping that natural appearance is why clients from all over the world seek out Lina, because she offers perfection in this art.  Lina sought out the world’s best trainers and studied in London to become a Master Trainer. Lina was one of the first to introduce specific technique to the states that has helped define the standards for the industry. She has created her own unique technique and has trained many of the great lip artists from around the globe.

Lina is also celebrated in her craft of Areola Restoration and 3d nipple tattooing. She has expertise helping her clients to feel whole again after mastectomies, surgical modifications, sexual transitions, and other scarring or fading. Lina is known in the paramedical industry for her scar work and is a sought after Master Trainer of her Areola and 3D techniques. Lina has been mentioned in several published articles and has been featured in an emmy award winning news story. 

Joe and Kim Orr

Investors, visionaries, business developers

Joe and Kim are visionaries, angel investors, and business developers. Together they have built multiple, thriving businesses from the ground up. In addition to co-founding Daela Cosmetic Tattoo, they’ve also created an auto-finance company, a digital platform for online reputation management, and the largest painting contracting company in the Pacific Northwest, to name a few. They live on a boutique farm and breed and show Arabian Horses. 

Kim’s early career included 20 years in the Corporate Retail Management Industry, personally heading the nationwide expansion of two publicly traded companies. Kim’s expertise is in Customer Service, CRM and POS Development, Team Building, Marketing and Visual Merchandising. 

Joe’s resume includes 35 years in the executive automotive industry. Joe was a national industry speaker/trainer and award-winning technology business platform builder before retiring from the corporate world to join his wife Kim as start-up business consultants and entrepreneurs. 

As two of the Daela Cosmetic Tattoo owners, Joe and Kim bring the expertise in accounting, new company set-up, business coaching, reporting, marketing and advertising, freeing the franchisees to do what they love – running the business.  

Erica, Lina, Kim and Joe bring a wide range of talent and expertise to the Daela Cosmetic Tattoo franchise offering. You won’t find a better group of well-rounded dedicated and hardworking individuals. If you come along on this journey, you will be trained by the very best. 

Who is our ideal franchisee?

We are planning very methodical, strategic growth and we are seeking the right people to help us as we take this next step. So, who might make a good choice for us? 
Experience in the field of beauty and permanent makeup is an advantage for a would-be franchisee. What matters even more to us, though, is finding people with talent, integrity, and drive. We have the business systems in place to help get a franchisee up and running on day one. 

What we have learned in the development of this and other businesses is that business owners succeed when they get to do what they do best – in this case, beauty and cosmetic tattooing. We have worked diligently to create automation, find the right vendors, technologies and software so that our franchisees can enjoy the experience and level of success.

We will support each franchisee and do all we can to see that they succeed. When our first franchisee can give us a 5-Star review as the franchisor, then – and only then – will we go on to grant the second franchise. We will invest all the time and dedication needed to make sure each franchisee succeeds.

Our franchisees will go through a training program unlike any other available in the industry, at our Daela Cosmetic Tattoo Academy. We train franchisees on all aspects of running a business. From questions of marketing and advertising, to website development, payroll systems and all of the particulars of the day-to-day operation of a business, our franchisees will see that we pay great attention to detail and have a system and training program in place that is second to none. And, for the cosmetic tattoo side of the business, you’ll receive detailed, in person training from our artists on the very latest techniques, products and tools. You’ll learn by watching and by doing. 
What is also unique to this franchise offering, and to our industry, is that our Academy will be a place where our franchisees can send their technician/artists to be trained by the very best. You might say that we will help them turn technicians into true artists. This is a truly boutique opportunity.

Franchising & How it works

A question that prospective franchisees sometimes ask is “Why should I buy a franchise?  Couldn’t I simply go out and start my own business?” Certainly, some people do enter the business world in that manner. So, what is the real value of purchasing a franchise rather than “going it alone”? 

On your own, you might well experience a large “learning curve.” What are the right types of verticals to advertise in? What type of insurance should I carry? What are the collateral materials that would best market my business?  How best to utilize technology and social media? What type of artists should we hire? How do I promote my business? What kind of Client Relationship Management program should I use? Daela Cosmetic Tattoo also provides many of the normal monthly business costs at no charge.

Without the professional training, business experience, or connections it takes to succeed, it can be difficult to get off the ground. Many small business owners begin by hiring outside individuals with experience just for advice. Opening a business independently takes time and money. Data from the Bureau of Labor Statistics show that only 25% of all new “non-franchise” businesses actually survive.

That isn’t to say that franchising doesn’t require time and money, also. However, as a franchisee, you enjoy a number of advantages that a stand-alone, independent start-up does not. You begin with the accumulated experience, know-how, business practices and operating plan that come with a franchise. 

As a franchisee, you enjoy name-brand recognition, and a network of support provides an immediate and distinct competitive edge over the independent, stand-alone business.  You can avoid that costly trial-and-error period that causes so many problems for start-up businesses.  As a franchisee, you’ll “hit the ground running.”  

The Daela Cosmetic Tattoo opportunity gives franchisees the ready-made framework within which to build a successful business. We have decades of experience in business coaching and you have our 100% commitment we will be right by your side every step of the way.  

Fill out the form or call today for additional information.

Frequently Asked Questions

Do I need business experience to run a Daela Cosmetic Tattoo franchise? 

Prior business experience is helpful, as is experience in the permanent makeup and cosmetic tattoo industry. We will train individuals who share our “addiction to perfection.” All Daela Cosmetic Tattoo™ franchisees will complete our rigorous training program at our Academy in Portland, OR. An opportunity such as this would appeal to people who work within our industry but it may also appeal to an investor looking to enter an exciting and growing market. 

Where should I locate my business? 

Our understanding of the market has enabled us to compile location criteria based upon traffic count, population centers, and consumer habits.  Presently, we are looking to expand by one franchisee at a time to make absolutely certain that our high standards are maintained. We will work with you to select the best demographic location for your new venture!  

How does a Daela Cosmetic Tattoo™ franchise differ from other business opportunities?  

This is a boutique franchise offering in an interesting and exciting market. Our unique system differentiates us from others in our industry. We have the systems, the expertise and the commitment to work with each franchisee to see that she/he has all of the tools and knowledge needed to enhance the chances for success.    

What do I do next? 

Please take a few minutes, and fill out the inquiry form. Here are some sample questions you can expect as part of our preliminary meeting. We will call you to schedule a meeting. 

  1. Your current occupation: 
  2. Your position there and length of service: 
  3. If you are a current artist, where did you train and when?  
  4. What cosmetic tattoo services do you provide?  
  5. Your business, sales and/or related background: 
  6. Preferred franchise location/desired territory (if available): 
  7. Why do you want to become a Daela Cosmetic Tattoo franchisee?  
  8. If you were to become a Daela Cosmetic Tattoo franchisee, do you anticipate operating this as a full-time business? 
  9. Do you currently operate your own business? If so, what is its name and location?
  10. Can you provide any social media links?  
  11. Can you provide any portfolio links?  

Let's Get Started